Popsync. Turning a category on its head.
Popsync is a visual search engine that was having a difficult time distinguishing their story from their competition – entrenched and well-funded destinations such as Google, Adobe, and Getty. They asked if we could help them crystallize their uniqueness, and then tell the story in a bold and relevant way.
Solution
For creatives, image search is time consuming and tedious. But Popsync allows for multiple searches across libraries simultaneously, so the best images appear more quickly.
With our “Discovery Engine” platform, we turned the category on its head. Less of the boring 'search' more of the exciting 'a-hah!'
What we did:
Audience insight, competitive analyses, strategy, creative platform, brand manifesto, visual identity direction, brand voice, brand book, proofs of concept, communications assets.
Though the visual story of the brand was already in place, we felt that the blue palette did not communicate joyful, surprising discovery. So we emphasized some of the previously ‘secondary’ colors, and then created a toolkit of graphic treatments.
The website was reskinned to present a more colorful, exciting process.
We created social media and email templates and sample copy to give internal teams clear guidance and inspiration.
