Thinking outside the big box.
Uncovering the idea that grew a juggernaut.
Flipping rejection into adoration.
Creating a fanbase without spending a cent.
Conquering a fear, finding enduring relevance.
Closing the gap between awareness and sales.
Redefining the role of the department store.
Created an internal communications platform defining the purpose of Ikea.
Re-imagined how 'value' can be expressed in-store.